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Case Study (Candyman 2021)

  Todays blog is going to be a case study on the movie Candyman. I've watched Candyman in my schools auditorium for spirit week. I honestly think the movie was worth wasting my time of sleep. 


History/ Target audience

There has been 3 other Candyman movies. The first one was made back in 1992. They all share the relationship of having bees/wasps in the movie. Candy mans is Rated R, so its target audience are adults. So teens under 17 would have to have an adult with them to watch the movie. Most kids are really into horror movies but this one has scenes that may be too much for them so I would recommend an adult watching the movie or trailer beforehand to see if they want their child to watch this movie.


Production

The movie Candyman (2021) was in process of thought around  September 2018.  The production companies of the movie Candyman include Monkeypaw productions, Bron Creative, Metro-Goldwyn-Mayer, and Robert Aiki Aubrey Lowe. The producers were Ian Cooper, Win Rosenfeld, and Jordan Peele. The most important thing we should talk about is the budget of the film. The films budget was $25 million. I expected it to be high because the movie looked like it had a lot of expensive things in it. Their box office (a place where tickets are sold to the public for admission to an event) made around $77.4 million.



Distribution 

Word about Candyman got people really excited about the movie. The original release date was June 12th 2020 but because of the Covid pandemic it kept getting pushed. First it got pushed to September 25, 2020 then again to October 16, 2020. After a while it was released on August 27,2021. It was then released on-demand on September 17, 2021. Candyman got released on many streaming platforms. It was on Vudu and Apple Tv on November 2, 2021 because these two have extended scenes and behind the scenes interviews. It was then released on DVD, Blu-ray and 4K UHD digital code release including all bonus material and special features on November 16, 2021.


Marketing 

Candyman had many film tactics that I found very smart to get teens of this generation to watch about his movies. One of the ones I found smart was that they made a Snapchat filter. They also had a stunt activation in Chicago, and Peele dared viewers to tweet #Candyman five times and if you did you would get an alert for the trailer. This helped them get a high trending movie on online streaming platforms. They also released their poster which will be shown at the bottom of my blog. These were some good tactics but in my opinion they should have gone a little bigger. They should have made some ways that the audience could've interact with characters. 


Cross-media convergence and synergy

Candyman 2021 compares to the rest of the movies because they all use one thing that makes them common. They all use bees. The bees first sting the main character and then they start feeling side effects of the sting. They then turn into Candyman later on in th3e movie and they start killing people. Them killing people makes it rated R.







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